General Pants Bondi Junction is one of the brand’s flagship stores, with an Oxford Street corner shopfront located in one of the busiest parts of the junction. Storepro undertook a varied role that included concept design and development, project management, shopfitting and installation, procurement and manufacturing.
The store has many unique and stand out features that Storepro were thrilled to work on. The transparent LED screens featured in shopfront are the first of their kind to be used in Australia for fashion retail. The screens captivate people walking past, who can admire product and brand footage, while also seeing right through into the store. The artwork, commissioned by local artists, adds a creative element that is synonymous with the brand, and consistent with its current design concept. The credenza feature wall comprises solid timber and LED strip lighting. It’s unique design can only be found in the General Pants Bondi store.
Along with the credenza feature wall, Storepro manufactured numerous custom items for the store, including the point of sale counter made of solid spotted gum timber, and the custom shoe wall unit. The shopfront feature posts were also engineered by the team at Storepro to ensure each was structurally sound while creating the General Pants aesthetic we required.
It was a pleasure to collaborate on such a large and remarkable project with General Pants, and we were delighted with the team’s efforts to produce the completed store.